SEO Guide for Event Marketing: 5 Brilliant Kochi Lessons

Table of Contents

• Introduction to Event Marketing SEO
  • Why SEO Matters for Events
  • How People Search for Events Online
• Keyword Research for Event Marketing
  • Finding High-Intent Event Keywords
  • Using Location-Based Keywords
  • Long-Tail Keywords for Niche Events
  • Tools to Discover Event SEO Keywords
• Optimizing Your Event Website
  • Creating High-Quality Event Content
  • Writing Engaging Event Descriptions
  • Adding FAQs for Event SEO
• Common SEO Mistakes in Event Marketing
  • Publishing the Event Page Too Late
  • Not Updating Event Information
• Faq about seo guide for event marketing
• Conclusion: Building Long-Term Success with Event SEO

Introduction to Event Marketing SEO

Hi my dear friends, welcome to my blog and so happy to see you again my dear friends and families. In today’s blog we are going to see how an event marketing site works in search engines. There are many people promoting their event marketing company through various social media like instagram, facebook and even through google ads. So let’s see how an event marketing seo works, also how it will impact in our day to day life and also i will say how to do proper seo guide for event marketing company in online with my own company experience below.

Why SEO Matters for Events

Seo plays a major role in the event marketing company. Suppose if you need to reach an audience you must have a website which should be related to the event marketing company. Even without a website we can run an event marketing company. My uncle used to run the decoration events especially for weddings. He does not have any websites but still he is getting more orders. So from my uncle’s experience even though you don’t have a website you can run your event marketing company smoothly without any issues.

How People Search for Events Online

It especially varies based on the place. For example, I have worked on an company called qincore a kerala based company and i have handled a clients event named “ever green events kollam”. His target audience were people who were in Kerala and Kochi. My client said whenever any people from Kerala or Kochi try to search using the keyword best decoration services, my websites should be ranked on the top page of google. So you should optimize your website based on the particular keyword.

Keyword Research for Event Marketing

Keyword research plays a major role for the event marketing companies. I will give a proper seo guide for event marketing companies where any one can follow. Try to find the keyword with more search volume but the difficulty of the keyword should be very low. For example I have worked for the keyword named “best decoration services in  kochi”. At that time the particular search volume for the keyword is very high and also the competition is very low. I used this keyword as alt text for image. In the next very month the website automatically ranks on the top page of google.

Finding High-Intent Event Keywords

We have to find the keyword which should be high intent and also we should not stop with one keyword. We should focus on many keywords. So that we  can survive in the event marketing fields and also for every month we should update the keyword periodically to make our event management company website stay on the top page of google. That’s why seo guide for event marketing plays a major role in keyword research.

Using Location-Based Keywords

As I mentioned earlier, try to add the location based keyword. You are not going to target all over the country and you even cannot target all countries. It’s impossible. Suppose you are located in Kerala. Try to target people especially inside Kerala named Kochi. That’s how I ranked my client website on the top page of google without a single backlink. Even if you search “best seo guide for event marketing companies in kochi”. You have the possibilities to see his website on the first page of google.

Long-Tail Keywords for Niche Events

If you are new to the event marketing business try to focus on long tail keywords. Don’t try to focus on the short tail keyword. If you focus on the short tail keyword you cannot rank on google it is difficult. For example “seo guide” is a short tail keyword. “Seo guide for event marketing company” is a long tail keyword. So try to focus based on your management niche. If you are working related to the decoration niche. Try to find keywords related to the decoration niche.

Tools to Discover Event SEO Keywords

There are plenty of tools for doing keyword research related to seo event management companies. But based on my two years of experience I would suggest using a tool named semrush which is a little bit costly. But the data given by semrush is awesome and accurate.

Optimizing Your Event Website

Suppose if you have a website try to optimize your website completely search engine optimized. For example if your main keyword is “best and awesome seo guide for event marketing companies in kochi”. Try to add the main keyword in the description, title and also even in the image alt text which helps the google bot know whats your website about and helps to rank them on google fastly and it becomes easier for you.

Creating High-Quality Event Content

The next main thing is creating quality content regarding the events daily. Suppose you have put a decoration in Kerala for a particular event. You have to take a photo graphy at the events and create an awesome content wish should be seo optimized. You should write unique quality articles like. How did the decoration party reach you? Whether through online or offline mode. Whether they were satisfied with your service or not and also whether the particular events happened. Every thing written by you should name the articles more and more unique and this is the type of content google really wants.

Writing Engaging Event Descriptions

While writing awesome blog posts try to add an awesome description which should be related with your blog and also keep in mind that the blog description should be under only 150 characters and also try to add the main keyword in the description. For example “Today we are going to see an awesome seo guide for event marketing companies that no one says”.

Adding FAQs for Event SEO

While writing the blog add Faq section. If you write a FAQ section that is frequently asked in your blog. There is a high chance your question and answer may rank on the google “people also asked for” section. This will happens only if you write quality and original articles

Common SEO Mistakes in Event Marketing

People will make the most common mistakes in event marketing. Let us see the most common mistakes and what is the best solution and also how to avoid them.

Publishing the Event Page Too Late

If you have done a decoration for an event on 18/012026. You will write and publish the article two weeks later after the incident. Do not do this, try to be faster and more efficient. Creating content takes time. But you have to take your own time and upload the blog properly and daily.

Not Updating Event Information

Try to upload the relevant images in your blog that you have taken from your event. If you upload images. There is a high chance of reaching new people and you may get new orders as soon as possible. So don’t add only text, try to add more quality and relevant images in your blog.

Faq about seo guide for event marketing

Conclusion: Building Long-Term Success with Event SEO

If you do seo and work properly on the event management websites you will see the better results on the frequent time. Trying to post consistently and post relevant events on your websites will help to stay in the event management field for the long term.